Creative Manitoba’s goal is to help creatives navigate the industry and provide resources on how to succeed in the industry. They have many events, classes and programs, one of them being Creative Entrepreneurship Day. It’s a day for emerging artists, of all ages and disciplines, to get together and learn more about being creative entrepreneurs. The day is all about learning and creative arts, so it was important that the promotional campaign represents that. The resulting concept is a combination of swiss grid and style, with a more bold colour scheme and expressive shapes. The idea was to use a swiss-adjacent style to portray education and structure while allowing the styling to capture the creative energy.