02/06

Choice Travel Co.

This project was completed with the guidance of Chris Koop of Chez Koop design studio. The fictitious company Choice Travel Co. is a group travel planning service that is aimed at young adult travelers who are looking to see the wonders of New Zealand. The colours are subtle variations of the national colours of New Zealand, altered to be a bit more fun and invoke a feeling of youth and travel. The components of this project include a full brand design and a promotional package to send to clients that includes an itinerary, travel tips booklet, fabric folder to hold the books and customized metal water bottle, all contained in a cardboard box.


Logo for Choice Travel Co.
colour palette for choice travel co. red, blue, white, and black.